Joseph Jaffe

Poolside Chat with Joseph Jaffe

I recently had a chance to sit down with Joseph Jaffe, author of Flip The Funnel and Chief Interruptor at Powered. Joseph and I recently teamed up to do a series of talks with Symantec (client). We discussed the role of “thought leadership”–it’s relevancy and balancing both thinking and doing. Don’t let the poolside background fool you, we’re both working very hard at helping large organizations integrate social media into the way they do business. Enjoy the chat.

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Who Owns Social Media?

by: David Polinchock

This article by Joseph Jaffe over at Adweek generated a whole lot of negative comments when it was put up earlier this week. Most of the comments seems to take Jaffe top task personally, for using the Adweek platform to support his own company, which may well be the case. The problem, however, is that a real message is getting buried in a lot of language that's not really the point.

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Interactive Marketers, the New Stick in the Muds?

by: Karl Long

Is the web really moving so fast that the recently, bold, innovative, interactive marketers are now the “traditional” media? Are they obsessed with RIA/Flash based “orgies” for the senses and missing the boat a little on the “new” marketing, the conversational marketing, the blog marketing, the social software etc.

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