Jonathan Salem Baskin

Green with Ennui

Judging from its branding and the griping of its competitors, Apple customers are hip, aware, and enlightened, yet its shareholders recently defeated resolutions to make the company more environmentally responsible and affirmed instead their uncool unconcern about anything other than profits.

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The Last Time

With Blockbuster's deft PR manipulation of the Wall Street Journal to write about its "remake" on the same morning it announced the continued collapse of its business yesterday, I also feel compelled to write about the company. This will be the last time I do so.

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An Apology for Better Conduct

Well, both Tiger Woods and Akio Toyoda have apologized for their transgressions, thereby following -- however belatedly and incompletely -- the scripted advice from communications experts: Woods looked into the camera and admitted his sins, while Toyoda did the Japanese understatement thing and then had his staff take out full-page "open letters" to customers.

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Ghost in the Machine

Toyota's latest crisis illustrates a problem that will continue to plague multinational businesses: what does "the brand" stand for when there's seeming limitless breadth, depth, and variability to corporate activity?

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The Top None

I'd planned in all sincerity to write an essay about the three Super Bowl commercials that I thought wouldn't get the recognition in most "top ten" lists, but that I believed might actually do something business-wise down the road. I meant it. I wanted to be positive...

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An Overdose of the Olympics

NBC has embraced a novel twist on the user-generated content phenomenon: it plans to broadcast more than a month's worth of athlete generated content, or "AGC," via Vancouver Olympics programming over its cable stations and web sites. 

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Tiger, We Hardly Knew Ya

The list of Tiger Woods' sexual conquests had barely reached the double digits when Accenture fired him as its celebrity spokesathlete because, as experts explained, it needed to go in a completely different direction. Detaching him from the company's brand would be painful and take time, but it was necessary.

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The Somebody Else Economy

For all of the immediacy and connectedness of online experience, I’d argue consumers feel a gnawing distance from one another and the marketplace.

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Actions Speak Louder than Words

While pundits fantasize and then bicker over the domestic machinations they see behind President Obama’s response to the crisis in Haiti, I see a missed opportunity to explore its benefits as a propaganda tool in the War on Terror.

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Evolutionary Marketing?

There's an emerging field in science called evolutionary medicine in which the causes for some diseases and chronic afflictions are found in the conflicts between the varied rates of change among human beings, the pathogens that haunt them, and the context of the environment in which it all exists.

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