Jon Stokes

5 Examples Where Social Media Jeopardised Online Reputation

Guest Post by: Jon Stokes

According to Warren Buffet “it takes 20 years to build a reputation and five minutes to ruin it”. With the rise of social media it feels like it can take  less than five minutes to potentially damage your online reputation.

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Social Business: 2 Tips for Winning Senior Management Approval

Guest Post by: Jon Stokes

So far in our social business blog series we’ve provided a definition of  social business and why it’s important in a commercial context. We’ve also looked at existing examples of social business by looking at a few social business case studies, as well as providing some simple, practical advice on how to succeed at social business.

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The Social Media Landscape in 2011 – Infographic

Guest Post by: Jon Stokes

Working for a social media agency means that I’m often inundated with infographics. Some are insightful, some show great design aesthetics…and some tell me absolutely nothing!

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72% of Companies Ignore the Influence of Email on Social Media

Guest Post by: Jon Stokes

Yesterday I attended an email marketing roundtable hosted by Econsultancy. Having a social media agency’s perspective gave me a good opportunity to learn how email marketers currently view social media, as the new communication channel was discussed frequently.

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Social Media Case Study: Crowdsourced Crops and FarmVille in Real Life

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Social Media Case Study – Wrigleys Extra v Polo Mints

Guest Post by: Jon Stokes

A few months ago I came across a blog post which compared Nestle’s Polo Mint social media campaign to that of Mars – owned chewing gum brand Wrigley’s Extra.

Now that the campaigns have been going for a few months it’s interesting to see how things have developed.

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