Jon Miller

End of Interruption Marketing: B2B Marketing Response

by: Jon Miller

In my last post, I wrote about the end of interruption marketing. Here are some strategies B2B marketers can use to practice “attention marketing” (the opposite of interruption marketing).

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The End of Interruption Marketing

by: Jon Miller

Seth Godin coined the term Interruption Marketing to describe tactics that work only if they interrupt you to get your attention.

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Does Modern Marketing Apply to B2B Marketing?

by: Jon Miller

In an earlier post, I described the key principles of Modern B2B Marketing, namely that Modern Marketers:

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Modern B2B Marketing Defined

by: Jon Miller

The focus of this blog is to discuss new ways of thinking about B2B marketing, from best practices in lead acquisition and nurturing to marketing accountability to community-based marketing.

It is clear that traditional marketing approaches are no longer acceptable. Some reasons why:

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