Jon Miller

Lots of B2B Marketing Webinars

by: Jon Miller

I've been doing quite a bit of speaking recently along with other B2B marketing experts. Here's a round -up in case you missed some of them.

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Sales Is Mars, Marketing Is from Venus - Podcast Vol II - Lead Scoring

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Lead Management Will Never Be The Same Again

by: Jon Miller

$300 billion dollars a year. That’s what the 3,000 largest B2B companies in the world spend annually on lead generation, resulting in billions of leads. Yet despite this massive expense, I have yet to find a sales executive who is happy with the number and quality of marketing generated leads.

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Sales is from Mars, Marketing is from Venus - Podcast

by: Jon Miller

The relationship between Sales and Marketing at B2B companies is too often precarious and subject to change day by day.

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50 New B2B Marketing Blogs

by: Jon Miller

Here are 50 more blogs about business-to-business marketing, bringing the total on the complete Big List of B2B Marketing Blogs to 138 blogs.

B2B marketing still lags far behind other categories of marketing blogs, so please keep letting me know via comments if you find any B2B blogs that I missed.

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Big List of (138) B2B Marketing Blogs

by: Jon Miller

Here are 138 blogs that talk about B2B marketing, as well as a few that
focus on selling, search engine marketing, and copy writing. I will
update (add or remove) the list as I change the B2B marketing blogs
that I track.

Also, here's an OPML file of these B2B marketing blogs. (Right click and and save-as, then import to your reader). If you have a blog that is

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Lead Nurturing - Dating for B2B Companies?

by: Jon Miller

No one enjoys blind dates. Whether you’re introduced by friends, the Internet, or your neighborhood matchmaker, it’s nerve-wracking to meet for the first time.

Conversely, everyone loves weddings. The flowers, the tradition, the drunken dancing at the reception, you can find something you like.

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Top 5 Challenges for B2B Demand Generation Marketers

by: Jon Miller

I'm here at the MarketingSherpa B2B Demand Generation Summit in Boston. The opening session was by Sean Donahue, Senior Editor for B-to-B Marketing at MarketingSherpa. In it, he shared the top five challenges faced by B2B marketers. I was especially intrigued by challenges 3, 4, and 5.

1. The Growing Committee

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Drive Revenue With Lead Scoring

by: Jon Miller

Another popular session at Dreamforce 2007 was titled 21st Century Lead Cultivation. My favorite part was the presentation from Jason Hekl, Sr. Director of Marketing at InQuira, which focused on best practices in lead scoring.

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Best Practices in Lead Management

by: Jon Miller

The most crowded session I attended at Dreamforce 07 was Best Practices in Lead Management. The room was PACKED beyond capacity, and to make matters worse, the AC was broken so it was sweltering.

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