Jon Miller

The other day, I asked the following question:

How would you define the difference between thought leadership and content marketing?

By now, every CMO understands the need to build a data-driven marketing team. But how do you do it? In this post I share Marketo’s tips about the staff and skills you need to develop, as well as how to create a culture of metrics and accountability.

The other day, I was trying to explain to my six-year old son what I do at Marketo, and he asked “what is marketing?” I thought for a second, and said “Marketing is what you do in business when you want to help convince people to buy what you have to sell.”

The annual Buyersphere report from BaseOne, in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. By asking detailed questions about the actual journey the buyers went through, the report gives what it calls “concrete, reliable findings [that can] be used to convince your clients, persuade your bosses, and defend your decisions”.

by: Jason Miller

Following up on yesterday’s post, I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass LA internet marketing conference. Here are five more key takeaways for the B2B Marketing professional from experts Chris Brogan, Copyblogger’s Brian Clark, SEOmoz’s Jamie Steven, and HARO’s Peter Shankman.

by: Jason Miller

Albert Einstein, the Nobel Prize-winning physicist best known for his theories of general and special relativity, isn’t an obvious choice for a content marketing role model.

The single most popular post of all time on this blog is 7 Strategies for B2B Marketing in a Recession: The Definitive Guide, written almost three years ago in June, 2008. In this post, I asked a few basic questions: