John Winsor

Is This the Future?

by: John Winsor

Andrew Keen lays out an interesting, albeit alternative, vision of where communications is going in an interview with TechCrunch.

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Will Agencies Suffer Death by 1,000 Cuts through Crowdsourcing?

by: John Winsor

I've been excited lately to see that the idea of crowdsourcing has caused such a stir. You know a paradigm is about to shift when lines start getting drawn in the sand. When I was writing about co-creation in Beyond the Brand back in 2003 I couldn’t even imagine how the open source movement would radically change so many businesses.

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Crowdsourcing 101

by: John Winsor

A lot of people are trying to figure out what crowdsourcing is and what they can do with it? It's always good to go back to the source, Jeff Howe.

Original Post: http://www.johnwinsor.com/my_weblog/2009/03/crowdsourcing-101.html

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All a Twitter

by: John Winsor

I've been fascinated the past couple of weeks by all of the buzz around Twitter. John Stewart had a pretty funny segment about Twitter, while Roland Hedley on Doonesbury has been having some fun with it. Celebrities seem to be getting into the swing of things, as well, with Shaq and Aston Kutcher leading the way.

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Disrupted

by: John Winsor

Since last week I've been enjoying Radiohead's new album, In Rainbow. I have to admit, I've never been a fanatical Radiohead fan and am not much of a trendsetter when it comes to music. Yet, when I went to Radiohead's web site to download the songs I was willing to pay $10 because the context was set by iTunes. As a consumer, I'm willing to pay a reasonable price for the product and would rather pay the producer directly, cutting out the middleman.

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The Bespoke Fiat?

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Product Placement Problems

by: John Winsor

I was surprised by Louise Story's article in yesterday's New York Times entitled, "So That's Why They Drink Coke on TV" in which she mentioned that the FCC is considering investigating whether or not product integration dupes consumers.

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What Does Green Mean?

by: John Winsor

Eric Wilson pens a wonderful article in today’s New York Times exploring what it means for a product to be truly green.

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Jumping on the Bandwagon

by: John Winsor

What happens when two companies advertise their respective products in the same 30 second spot? It’s intrusive and disjointed. Still, does doubling up on ads boost both brands? What if one brand has poor memory recall or is associated with poor quality? Does it bring down the other brand? It will be interesting to see the effects of “double-branding,” and in particular, on this spot for HP computers and the newly released action-film, “Jumper.”

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Culture Versus Influence

by: John Winsor

As many others in marketing, I've been intrigued by Clive Thompson's article about Duncan Watt's entitled, "Is the Tipping Point Toast,"  which appeared in Issue 122 of Fast Company.

Grant McCracken does a great job of outlining the substance of the article.

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