John Winsor

How Will You Survive the Digital Tsunami?

As many of you know, we've been experimenting with all sorts of new social media tools including crowdsourcing and co-creation, that have been coming at us all like a digital tsunami. There's been quite a reaction. Last night, Alex wrote a great post offering his perspective on some of these issues. It's worth a read. Here's an excerpt:

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Crowdsourcing Is Spreading Like Wildfire. Creativity May Get Commoditized. Seriously

Here's a great post from fellow CP+Ber Colin Drummond:

Only the latest of many, many examples.

 

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LEGO Is the Coolest Toy Ever

If you ever had any doubts at all that LEGO was the coolest toy ever this video will rock your mind. Talk about some late night grinding. It took 1500 hours to make the LEGO creations for this video.

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Are You Apart of the Revolution?

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Lemonade

More than 70,000 advertising professionals have lost their jobs in this “Great Recession.” Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives.

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Crowdsourced Animation

by: John Winsor

Check out this great article in the New York Times today by Brooks Barnes entitled, An Animated Film is Created Through Internet Consensus. Here's a snippet:

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What Are the Best Crowdsourcing/Co-Creation Blogs?

I'm putting together a list of the best Crowdsourcing/Co-creation/Collaboration/Open Innovation blogs. Here's a start:

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I'm Crowdsourcing My Book, Flipped

by: John Winsor

In 2004, Beyond the Brand was published. At the time, I wanted to title the book, Co-Creation. The publisher said that co-creation would never be a sticky term. So, they named the book Beyond the Brand. While the book got some great momentum and a good following it never really took off as much as we wanted it to.

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Really?

by: John Winsor

This has been floating around for a while but I just saw it. If this wasn't so funny it would be sad. Sometimes, spending too much time internally focused makes you loose perspective.

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Brands that Build Communities

by: John Winsor

After writing a lot about community in both Spark and here on theblog, I've been wondering what's the latest state of brands and how the interact with communities by asking a couple of questions on Twitter.

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