John Winsor

Harry and Boeing: The Update

Wow. What a wild week. What started out as a question I posed to the world about how to handle the rejection letter one of my 8-year-sons, Harry, received from Boeing has turned into a global conversation with amazingly positive results. Here’s what happened in a week:

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Flipped Is Out

I am pleased to announce that my new book, Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation is out. Well, it's not totally a new book. Doug Seibold, Eileen Johnson and the good folks at Agate Publishing suggested that we republish my 2004 book, Beyond the Brand. Both of us felt that the book needed to be updated and that the original title didn't really capture what the book was about. We decided to go back to the name I had initially proposed to my first publisher, Flipped.

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It's Only the Beginning

The business of marketing is in the midst of a massive cultural shift. While buzzwords like co-creation, mass-collaboration and crowdsourcing are all the rage, there’s actually a much bigger and deeper change going on with the way work gets done.

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From Scarcity to Abundance, Part 2

I had a great conversation with Shaun Abrahamson from Mutopo today about the emergence of abundance. Shaun is a really interesting guy and it was so much fun to hang with him. Enjoy:

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Crowdsourcery 101 Session at Social Media Week

I had the good fortune to moderate a panel with Faris Yakob, Ty Montague, Saneel Radia, and Michael Lebowitz yesterday during Social Media Week. What a blast. These guys are so smart and so nice. It was an honor to be a part of the group. Here's a video of the conversation.

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Let’s Talk about the Other F Word

In our society FAIL is a four-letter word.

Yet, when I gave my CU Commencement Speech, Dare to Fail, I was blown away by the conversation it started. So many people reached out with stories of their own failures and the powerful things they learned. Failure is in the air.

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Perceived Value Versus Real Value

I came across this wonderful video of Rory Sutherland gave at TED Global last fall. It's worth watching. Here's a preview from the TED site.

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Why Are Superbowl Ads Cheaper This Year?

It seems like everything I read about the reduction in price of Superbowl Ads blames the economy. But, could it be there is something bigger going on here? As we move from an economy based on scarcity (Superbowl ads are the very definition of a scarce commodity) to one based on abundance there other ways to have a more powerful and long lasting relationship at a reduced cost emerge.

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The Baked In WikiBlog is Up

Baked In is hitting stores in the next couple of weeks. In the meantime, check out the Baked In WikiBlog.The book is the starting point of a deeper discussion around creating products and businesses that market themselves. And, the WikiBlog is a platform for the discussions to take place. While we built it on WordPress as a blog, each recipe from the book is a post that is also a wiki. You can get in and expand the thinking in each of the recipes.

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Rep Rap Shifts the Paradigm

RepRap from Adrian Bowyer on Vimeo

What are the consequences of a 3D desktop printer that can reproduce itself? Amazing.

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