John Sviokla

Welcome to John Sviokla!

The latest contributor to the Futurelab blog is anything but a lightweight in the scene of marketing innovation.  In fact, as Diamondcluster's Vice-Chairman and Global MD for Innovation and Research, John Sviokla is probably partially re-writing the rule

Continue Reading

Eyeballs, Eyeballs Everywhere and Not an Ad to Link!

Continue Reading

Be Sheepish!: The mammalian manifesto for brand reinvention

Continue Reading

What Would Disney Do?

by: John Sviokla

I often wonder what Walt Disney would be doing if he were alive today (e.g. WWDD). My guess is that he would be pioneering internet content, for more than any person in the history of entertainment, with the possible exception of a few Roman Emperors, he was willing to push the boundaries of new technology to create entirely new experiences.

Continue Reading

Marketing Remix (with Antony Paoni)

Continue Reading

You Get What You Don’t Pay For: The key to knowledge management

Continue Reading

wikiCalc: The next killer app?

Continue Reading

Where's Your Wiki?

Continue Reading

Dematuring of Marketing & the TMT Cluster

by: John Sviokla

Many years ago Peter Drucker pointed out, with the clarity that few management writers achieve – that corporations exist to create customers and serve them.  Marketing is the art of creating customers.  (It is true that assessing great management writers is like judging a strength contest among toddlers; nevertheless…)

Continue Reading

Science and Ideology (Not scientology!)

by: John Sviokla

A few weeks ago  I was presenting an approach to management that was at its core a “scientific” approach; not in the narrow Frederick Taylor sense of time and motion studies, but in the more knowledge-worker-friendly notions taking information about the business, and the market, and turning it into value as fast and efficiently as possible.

Continue Reading
Subscribe to RSS - John Sviokla