John Moore

September 9, 2004

Customer-Centered Brand Management

by: Jennifer Rice

There's a terrific article in this month's Harvard Business Review entitled "Customer-Centered Brand Management." (You can purchase and download the article here for $6.)

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General Motors, John Moore, customer-centricity, co-creation, brand management, Jennifer Rice
January 11, 2004

New Role of Marketing

by: Jennifer Rice

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John Moore, Jennifer Rice, customer insights, marketing communication, role of marketing, employees engagement, stakeholders
December 29, 2003

Engaging Employees

by: Jennifer Rice

John Moore at OurHouse posts an article on lack of employee motivation. A Gallup poll found that 80% of British workers lack any real commitment to their jobs, and there have been similar findings in the US. John comments:

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Jennifer Rice, employees motivation, employees engagement, internal branding, HR, John Moore
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