John Caddell

Why You Should Listen to Customers Even if They're Wrong

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The Value of the 'Ack' in Personal Networking

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The Era of Cheap S--t Is Over

by: John Caddell

Our kids' piano teacher lets our kids choose a little prize after their lessons, if they've tried hard and been attentive. The other day, my wife said, after tripping over one of these dollar toys for the millionth time, "I may have to tell her to start bringing candy, instead of these little toys. I can't keep up with all the crap."

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Is 'Renting the New Buying'?

by: John Caddell

Hobby Princess blogs very infrequently these days (I'm guessing that a new baby in the house has something to do with that). Nonetheless, when she posts, it's essential reading. Her most recent post, "Renting Is The New Buying," theorizes how the recession might alter our consumption habits.

She writes:

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Innovation Made Easy... or Else

by: John Caddell

Many of my posts originate when two interesting ideas collide--two things I've read, possibly from very different points of view or with different objectives in mind, somehow fit together, or together illuminate something to me that's clearer than either piece on its own.

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Comparing Two Customer Research Approaches

by: John Caddell

I had two remarkable experiences today.

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A Salute to Free Thinking

by: John Caddell

By free I mean it doesn't cost anything. It's also the other kind of "free," too--unconstrained and bold.

What I'm talking about is the insight and information available today on blogs. It's absolutely remarkable what is on the net, as close as your browser or RSS reader. By any measure, it's tenfold or onehundredfold what the most curious reader had access to ten years ago.

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Your Voices Needed to Help a Worthy Project

by: John Caddell

rakontu image - JC.jpgCan the sharing of stories bring a community together?

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B2B Buyers--Please Tell the Losers Why They Lost

by: John Caddell

I've worked on a lot of sales proposals over the years. It works this way: a company needing to buy supplies, services or products invites a number of companies to bid on the business. Frequently, they'll develop Requests for Proposal laying out all their needs, criteria, etc. Companies submit their proposals, and over several iterations, the buyer selects.

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Shop Talk Podcast #15 - Scilla Andreen on the Changing Indie Film Business

by: John Caddell

vintage_radio - JC.jpgThe latest podcast features a discussion with Scilla Andreen, co-founder and CEO of Indieflix, about the current state and future prospects of the independent film business.

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