John Caddell

Marketing Messages Are Simply Another Bee in the Hive

Cynthia Kurtz starts off a recent blog post with a provocative statement: “Telling a story is not always the best way to tell a story.”

She continues:

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Is Everyday Management a Social Threat to Employees?

There’s a neat article by Reuters discussing how workers’ brains and management practices often work at cross-purposes. They cite, among others, Charles Jacobs, author of the book “Management Rewired,” recently reviewed here. An excerpt of the Reuters piece:

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My Reading Journal: Morten Hansen’s “Collaboration”

I’ve finished a few books recently but am a bit behind on reviewing them. My kids have started documenting their books in reading journals that help them with reading comprehension. To add a bit of variety (and to make sure I’m not getting lazy), I’m going to use the reading journal format for this week’s reviews.

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P&G’s Strategic Review of Brands Isn’t Really Strategic

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We Have an Innovation Problem, and It Is Miles and Miles of Indistinguishable Stuff

I learned today that Axe Body Spray for Men is running an ad in Uruguay where readers sending an SMS to their address receive on their phone the missing bits of a picture of a beautiful woman. (Those bits are clothed, BTW.)

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Vendors Are Talking: Grocer Is “Not Going to Let Someone Steal My Customer”

Language, especially spoken language, is very revealing when it comes to someone’s values. This is why corporate executives are subjected to media training to keep them on message while speaking in public – meaning, of course, to appear to say something while not really saying anything.

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Considering the Mind: Mini-reviews of “Buy-ology,” “Free Market Madness,” “Management Rewired”

These three recently-published books take research on cognitive science and behavioral economics and apply it to business and public policy. A common theme – people aren’t particularly logical, and this has huge impacts on how they behave, yet our business practices and government regulations often ignore this.

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Customers Are Talking: In Praise of “Customer-Oriented Defiance”

Behind many great customer-service stories is a front-line person who went outside standard operating procedure to solve a customer problem. Now this practice has its own name: Customer-Oriented Defiance.

 

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Offshoring Telesales Reduces Close Rates - Why?

I’ve heard from several friends in call center operations that outsourcing inbound telesales to the Philippines has resulted in close rates below expectations. In at least one case that I know of, a company is re-establishing an internal sales center to try to get to the root of why telesales is harder to offshore than customer care.

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Pro Social Media, Anti Shouting

Last week, a client of mine referred me to someone who needs help figuring out how to incorporate social media into his marketing mix. “You know,” my client said, “I don’t even know if you like doing this work, because you never talk about it. But you helped me a lot and I think you can help this guy.”

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