Joel Makower

Greening Campuses, but Not Classrooms

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The Greening of Mobility

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Strategies for the Green Economy

by: Joel Makower

I'm delighted to announce that my new book — my first in 14 years — is just hitting the bookstores. Strategies for the Green Economy is the product of the past few years of speaking, writing, publishing, and working with a handful of both large and small companies.

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The Blossoming of Biomimicry

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What Do Employees Really Want?

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California Puts Green Chemistry under the Microscope

by: Joel Makower

There's a classic, geeky science joke that "Chemists have all the solutions." That's starting to appear true from an environmental perspective, though it remains to be seen whether those solutions will actually come to market.

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GM and the New Plug-In Infrastructure

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How Bad Is Greenwashing, Really?

Is greenwashing really as bad a problem as some are making it out to be?

I've been thinking about this question a lot recently, as the G-word crops up more and more frequently in articles, blogs, reports, and conversations. Of course, the answer depends a lot on one's view of the potential for big companies to improve their environmental performance — and talk truthfully about it — and whether the pace of corporate change is sufficient to address the magnitude of the problems we face. Like "beauty" (and "green"), "greenwash" is in the eye of the beholder.

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The Latest Reports: Solar Utilities, Carbon Offsets, and the Emperor's New Clothes

by: Joel Makower

The spring rains have yielded a bumper crop of new reports on the business of green. I've been a bit behind in fielding them, given my travels and last week's highly successful Greener by Design conference. Here are five of the latest:

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The Greening of Design, from A to D

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