Joel Makower

The State of Green Business 2009

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Obama and the Vision Thing

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Behind IBM's Quest for a 'Smarter Planet'

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Pondering the Sustainable Consumption Conundrum

by: Joel Makower

I'm not sure whether it was strategic or serendipitous that the World Business Council on Sustainable Development released a report on sustainable consumption just a week before a recessionary Christmas — a time when countless millions were torn between the desire to shop and insufficient means to do so. Either way, it made for enhanced reading of what already was a pretty enlightening report.

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Sustainable Business circa 2018: Will It Be Nasty or NICE?

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AskNature.org: A Peek Into Mother Nature's R&D Lab

by: Joel Makower

A valuable new tool has hit the Web, and it promises to make a wealth of Mother Nature's wisdom available to architects, designers, engineers, and others involved in the creation of products, services, and packaging.

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The Environmental Impact of Green Buildings

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Hire Education: Do Greener Employees Make Greener Companies?

by: Joel Makower

employees - JMa.jpgWho's greener, your employees or your company?

This isn't just some idle query. The answer can have a significant impact on the success of your company's environmental commitments, initiatives, and progress.

Consider:

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Why Waste Is a Profitable Thing to Mind

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Thinking Green in a Blue Economy

by: Joel Makower

A few weeks ago, I keynoted a conference of leaders from the Washington, D.C. metropolitan area — corporate executives, government officials, nonprofit leaders, and at least one university president. During the Q&A portion, one corporate VP asked how to weigh the implementation of environmental initiatives that don't have attractive returns on investments. "How can I justify putting money into things that don't make business sense?" she asked.

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