Joel Makower

Will Radical Transparency Save the Earth?

by: Joel Makower

There's a growing school of thought that unfettered information about the environmental impacts of our world will smoke out the bad guys and help the good guys win.

I wish it were that simple.

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The Green Future of the 'New GM'

What to make of this week's bankruptcy filing by General Motors? The beginning of the end? The end of the beginning? A death? Rebirth? Something in between?

Given the months-long anticipation of this development, much already has been written and said, and many fingers pointed. GM, as Paul Ingrassia recently opined in the Wall Street Journal, made "decades of dumb decisions."  

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The New Normal and the Need for 'Radical Evolution'

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The Seven Sins of Greenwashing: Is Everybody Lying?

An updated version of the 2007 report The Six Sins of Greenwashing has just been released. And like its predecessor, this version offers sensational findings: of 2,219 products making environmental claims that researchers found in North American retailers, "over 98%" committed one of several "sins." The 2007 report identified six such sins. This year's edition adds a seventh.

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Earth Day, Green Marketing, and the Polling of America, 2009

Here we go again. In the run-up to yet another Earth Day, here is my third annual take on the bounty of polling data on consumer environmental attitudes that seems to hit my in-box this time each year. (See here for the 2007 and 2008 installments.) This year is no different. I've counted more than a dozen different surveys, market segmentations, and opinion polls since Barack Obama became president. By my estimation, that's a record.

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Reinventing Mobility: It's Not Just the Cars, Stupid

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5,000 Days

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Clean Energy Trends 2009

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Green Consumers' Irrational Exuberance

What is it with pollsters and green consumers? Why do nearly all of the surveys seem so gushingly optimistic, even during pessimistic times? That's a question that's been nagging me the past few weeks.

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Will Green Jobs Become the New Greenwash?

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