Joel Makower

Green Business, in the Land of the Prius

by: Joel Makower

If you had asked me even a week ago whether Japan or the United States was further along in the greening of mainstream business, I'd likely have answered Japan. That country is, after all, the birthplace of the Prius and other eco-efficient vehicles and advanced technologies.

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Blog Action Day: Wal-Mart's Sustainability Summit

by: Joel Makower

Last week's Live Better Sustainability Summit, held just outside of Bentonville, Arkansas, was yet another in what seems to be an accelerating series of "whoda thunk" moments. Bentonville, of course, is  hometown to Wal-Mart, which sponsored the event, a daylong conclave that brought together more than a thousand people to a nearby convention center

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Cooler and the Quixotic Quest for Carbon-Neutral Consumption

by: Joel Makower

The notion of carbon-neutral shopping looms large for many in the environmental world. If only we could shop without guilt, knowing unquestionably that the global warming impacts of our purchases were being rendered harmless, we'd all feel that we were being part of the solution to climate change.

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The Greening of the CIO

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The Greening of P.R.: Read All About It

by: Joel Makower

You wouldn't think that the world of green business would need much more publicity, given all the media stories, blogs, websites, TV shows, billboards, events, and other shout-outs plugging green companies, products, and services.

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Follow the Money: The (Slow) Rise of Green Financial Services

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What's Behind the Green Consumer Research?

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Coke's Message in a Bottle

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Green Marketing 2.0: This Time It's Serious

by: Joel Makower

Green marketing is back, and while some may cavil that it never went away, the quality and quantity of marketing messages has shifted markedly in recent months. By all indications, this time it's no longer a half-hearted, fringe activity.

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Burning Questions at Burning Man

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