Joel Makower

The State of Green Business, 2008

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Clorox Aims to Show that 'Green Works'

by: Joel Makower

Can a major consumer packaged goods company with a name indelibly associated with household bleach become a leading light in the green marketplace?

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News Flash: 110% of Consumers Shop Green!

This just in: pretty much every consumer is concerned about the environment and is thinking conscientiously about what they buy — how it's made, under what conditions, and by whom. All you have to do is make good, green stuff and they'll buy it! We've reached the tipping point!

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Gary Hirshberg: Changing the Culture and 'Stirring It Up'

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Introducing . . . The Eco-Friendly Cigarette?

by: Joel Makower

What would you say if I introduced you to an environmentally friendly cigarette — one made of organically grown tobacco, with organic cotton filters, rolled in eco-friendly paper, all manufactured with renewable energy, with a portion of proceeds going to environmental charities?

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Leadership Mindset and Sustainability Success

by: Joel Makower

What is the stuff from which sustainability leaders are made?

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Climate Change and the Cusp of Lost Opportunity

by: Joel Makower

On the eve of this week's UN Climate Change Conference in Bali, two new reports show how tantalizingly able we are to reduce our climate footprint -- and how frustratingly far we are from taking the needed steps to do so.

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The Six Sins of Greenwashing

by: Joel Makower

Is green marketing just a series of lies?

That's one conclusion to be drawn from a new study that examines
hundreds of environmental labeling claims and found pretty much all of
them wanting, suffering from sins of either omission or commission.

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NBC's 'Green Week': Not Media Business as Usual

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The Greening of Travel and Tourism, from Asia to Alabama

by: Joel Makower

My travels over the past month have included speeches to two very different audiences on the same topic: The future of travel and tourism, as seen through an environmental lens. Based on these and other calls I'm getting, it seems that this industry is starting to pay attention . . . but only starting.

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