Jo Stratmann

Social Media, Financial Services and Customer Driven Markets

Guest Post by: Jo Stratmann

As we’ve already looked at the increase in niche online communities and how this could impact the future role of social media in financial services, this blog post will look at another key topic from our senior level executive round table event: customer driven markets.

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3 Ways Social Gaming Can Benefit Brands

Guest Post by: Jo Stratmann

According to video game research company  GameVision, 20.1 million people in the UK regularly play games across a variety of platforms and over half these people (10.4 million) visit online social gaming websites every month.

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5 Reasons Why People Follow Brands on Twitter

Guest Post by: Jo Stratmann

As a social media agency we’re always interested in what makes people interact and engage with brands online.

We’ve already written about why people follow the UK’s top brand on Twitter, and a recent report from ExactTarget builds on this analysis  further by revealing why people follow companies on the popular microblogging site.

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The Impact of Word-of-mouth Marketing: a McKinsey Report

Guest Post by: Jo Stratmann

We’ve been extolling the virtues of word-of-mouth marketing over big-budget advertising for some time now, and when a firm of consultants like McKinsey start doing the same thing it really feels like our message is hitting home.

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One in Three UK Holidaymakers Write Online Reviews

Guest Post by: Jo Stratmann

According to a recent report in Travel Mole, the travel and tourism industry is facing a social media revolution.

The Social Travel Report, carried out by independent media agency Total Media, has found that almost 70% of consumers surveyed use the internet to book their holidays, compared to 23% by phone and just 8% in-store with travel agents.

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