Jo Stratmann

Social media is not just about conversations; it’s also about collaborationWith this in mind we thought it would be interesting to take a look at some of the most well known collaboration tools on the market at the moment.

Guest Post by: Jo Stratmann

When it comes to FMCG brands, social media mostly consists of having some kind of Facebook or a Twitter presence to raise brand awareness and spread word-of-mouth.

Guest Post by: Jo Stratmann

During 2010 we saw a significant jump in the demand for pan-European social media strategy and execution. In some cases we’ve championed centralised operations and in others we’ve worked with local social media agency partners.

Guest Post by: Jo Stratmann

Our recently launched social media influencers report tests how effective nine of the leading social media monitoring tools  are at identifying influencers.

Following on from the success of our social media monitoring tools review earlier this year, we’ve been testing  nine of the leading social media monitoring tools in order to assess how effective they are at identifying influencers.

Guest Post by: Jo Stratmann

With the launch of our social media influencers report this Friday 3rd December, we thought it would be useful to think more about how to engage with influencers online.

While Social media monitoring tools are invaluable for helping with buzz tracking and for finding influencers, it’s important to take into  account the importance of human analysis. The results are not just about the quantitative metrics; it’s more nuanced than that and you need someone who can understand and interpret the data according to the needs of your business.

Guest Post by: Jo Stratmann

It’s all very well knowing what an influencer is; the real value only comes when you can identify them for your brand or business.

Here’s our four step guide to helping you find social media influencers:

Guest Post by: Jo Stratmann

While niche communities, customer driven markets and transparency are all areas in need of exploration, when it comes to social media for financial services the main concerns highlighted during our financial services round table event were risk and regulation and resourcing.

Guest Post by: Jo Stratmann

We’ve already looked at two of the key topics  from our social media in financial services round table event (niche communities and customer driven markets) and now it’s time to move on to a topic that comes up time and again in relation to the financial services industry – the issue of transparency.