Social media is not just about conversations; it’s also about collaborationWith this in mind we thought it would be interesting to take a look at some of the most well known collaboration tools on the market at the moment.
During 2010 we saw a significant jump in the demand for pan-European social media strategy and execution. In some cases we’ve championed centralised operations and in others we’ve worked with local social media agency partners.
Following on from the success of our social media monitoring tools review earlier this year, we’ve been testing nine of the leading social media monitoring tools in order to assess how effective they are at identifying influencers.
While Social media monitoring tools are invaluable for helping with buzz tracking and for finding influencers, it’s important to take into account the importance of human analysis. The results are not just about the quantitative metrics; it’s more nuanced than that and you need someone who can understand and interpret the data according to the needs of your business.