Jetblue

Advertising vs. Experience

by: David Polinchock

This is part of our slide that we use during our presentations and although it'll just be short post here, it'll hopefully start an interesting conversation.

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JetBlue: The rise and fall of an innovator

by: Dominic Basulto

The past two weeks have been rough for JetBlue. Just before Valentine's Day, the snow and ice that swept through the Northeast paralyzed the airline company's operations in New York, leaving customers stranded on planes for up to 10 hours at a time.

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