by: Jennifer Rice
I've got a new book to add to my pile. Check out the book excerpt on CIO.com from The Future of Competition: Co-Creating Unique Value with Customers. Here's the executive summary:
The April issue of Harvard Business Review has an interesting article called "Take Command of Your Growth." The author outlines 5 revenue sources from which to build revenue growth:
Today's Washington Post offers an interesting article on new product introductions:
Great post from Darcy Burner at Microsoft on marketing software.
Zack Lynch of Corante's Brain Waves talks about neuromarketing last week (old news, I know, but I'm now getting caught up on my blog reading):
Great post on Business Evolutionist about Managing the Total Customer Lifetime:
In today's ClickZ branding report, Martin Lindstrom echoes my desire to bring communication back from the machine realm to the human realm (at least in part):
Jeff Jarvis at BuzzMachine did such a great job of summarizing and expanding on the Coming Information Collapse that I'm just going to direct you to this link so you can read for yourself. Here's the opening paragraph:
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