Jennifer Rice

Customer Co-Creation

by: Jennifer Rice

I've got a new book to add to my pile. Check out the book excerpt on CIO.com from The Future of Competition: Co-Creating Unique Value with Customers. Here's the executive summary:

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Branding and Top-Line Growth

by: Jennifer Rice

The April issue of Harvard Business Review has an interesting article called "Take Command of Your Growth." The author outlines 5 revenue sources from which to build revenue growth:

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The Corporate Self

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The Curse of Plentitude

by: Jennifer Rice

Today's Washington Post offers an interesting article on new product introductions:

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Focus, Focus, Focus

by: Jennifer Rice

Great post from Darcy Burner at Microsoft on marketing software.

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Neuromarketing Continued

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Neuromarketing Not So Hot

by: Jennifer Rice

Zack Lynch of Corante's Brain Waves talks about neuromarketing last week (old news, I know, but I'm now getting caught up on my blog reading):

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Ending The Relationship

by: Jennifer Rice

Great post on Business Evolutionist about Managing the Total Customer Lifetime:

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A Personal Touch

by: Jennifer Rice

In today's ClickZ branding report, Martin Lindstrom echoes my desire to bring communication back from the machine realm to the human realm (at least in part):

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Future Trends: Collapse

by: Jennifer Rice

Jeff Jarvis at BuzzMachine did such a great job of summarizing and expanding on the Coming Information Collapse that I'm just going to direct you to this link so you can read for yourself. Here's the opening paragraph:

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