Jennifer Rice

Community Intelligence

by: Jennifer Rice

I've been thinking a lot on community intelligence and co-creation, and a number of stories have caught my eye recently:

A couple days ago,  Reveries had a great article on the 3 stages of evolution in search.

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Positioning and Customer Insight

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Innovation

by: Jennifer Rice

John Winsor wrote  over on BrandShift a couple weeks ago titled "Ignore the Consumer?". He quotes a recent Ad Age article:

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Multiloguing

by: Jennifer Rice

So if a monologue is one person talking, and dialogue is two people talking, what's a multilogue?

I've been thinking about the societal and psychological reasons for the emergence of blogs, wikis and the like. Markets are conversations, etc etc. Everyone's talking about blogs, but there's not really a word to describe the purpose. So I made one up.

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Brand Humanity

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Brand as Ecosystem

 by: Jennifer Rice

Business has gone through so many fads: TQM, push marketing, viral marketing, CRM… now we’re all about customer centricity: if we can make the customer central to the organization, well, that’s the key to success. Yes, I confess that I’ve been on that bandwagon myself, so what I’m about to say may shock you:

Stop focusing on the customer.

Stop focusing on your product.

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Customer-Centered Brand Management

by: Jennifer Rice

There's a terrific article in this month's Harvard Business Review entitled "Customer-Centered Brand Management." (You can purchase and download the article here for $6.)

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Compartments

 by: Jennifer Rice

The following phrase jumped out at me as I was reading the partial transcript of Peter Weedfald's keynote speech at Ad:Tech on FCNow (Peter is SVP of strategic marketing and new media for Samsung):

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Advertising Overload

by: Jennifer Rice

Thanks to The Bold Approach for the Yankelovich research on advertising and marketing. Nothing surprising, but it's nice to have stats:

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Setting Customers Free

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