Jennifer Rice

Half-assed or Future Threat?

by: Jennifer Rice

I read two articles this morning about how Google's new spreadsheet doesn't come close to competing with Microsoft Excel. Jake at GMSV writes,

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Co-Creation 2

by: Jennifer Rice

Continuing the conversation about co-creation, here was my definition of it last year on Brandshift.

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Co-Creation

by: Jennifer Rice

I wrote a series of posts over a year ago on Corante's Brandshift on co-creation. Since that group blog has slowly died out (replaced by Corante's Marketing Hub), I'd like to salvage these posts and bring them back for discussion.

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Maslow & Branding: Wrap-Up

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Maslow & Branding: Last 3

by: Jennifer Rice

We're almost to the end of the series on Maslow and Branding. I'll wrap up the last three needs in Maslow's hierarchy here, and then we'll look at how they all interact in social networks.

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Sucking Up

by: Jennifer Rice

Guy Kawasaki thinks that sucking up to bloggers is a great idea. Om Malik and Michael Arrington disagree.

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Maslow & Branding: Aesthetics

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Maslow & Branding: Control

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Maslow and Branding: Esteem

by: Jennifer Rice

Yesterday we looked at Security and Connection, the two most foundational needs (above basic survival) on Maslow's Hierarchy. I was planning to focus on another two today, but this next need -- Esteem -- is rather juicy. I'll save the other ones for tomorrow.

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Maslow and Branding

by: Jennifer Rice

Remember back in your Psych 101 class when you learned about Maslow's Hierarchy of Needs? Bet you never expected to see it again in the business world, but... ta da! Here it is.

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