by: Jennifer Rice
In the next few posts I'm going to play around with the idea of a worthwhile brand. I like this term because a) it's not overused, b) it implies important, valuable and rewarding.
Along these lines, the manager of a worthwhile brand would answer "yes" to at least one of the following questions:
Will this product/service/company...
- measurably improve quality of life?
- make the world a better place?
- leave no trace on the Earth?