Jennifer Rice

Who else can win?

by: Jennifer Rice

I've been writing about companies who are committed to making a difference. I think the issue boils down to a very simple question: "Who else can win?"

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Heroic brands

by: Jennifer Rice

Like heroic individuals, Heroic Brands are motivated by something bigger than themselves. They believe it just might be possible to change the world. Heros are usually ordinary people who end up doing extraordinary things; likewise, heroic brands might sell t-shirts or software or skin care, but they do it with the awareness and intention to make a much wider positive impact.

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Words and meanings

by: Jennifer Rice

I've been thinking about brands that are making a difference in our lives and society, and I used the term "worthwhile brand" to define them. However, I don't think that term sets the bar high enough; as one reader commented, there are plenty of brands that are "worth" my time and effort.

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Good vs. Worthwhile

by: Jennifer Rice

I'd like to elaborate on this morning's post on Worthwhile brands, ask a lot of questions, and then open this up for discussion.

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Worthwhile Brands

by: Jennifer Rice

In the next few posts I'm going to play around with the idea of a worthwhile brand. I like this term because a) it's not overused, b) it implies important, valuable and rewarding.

Along these lines, the manager of a worthwhile brand would answer "yes" to at least one of the following questions:

Will this product/service/company...
- measurably improve quality of life?
- make the world a better place?
- leave no trace on the Earth?

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Working Purposefully

by: Jennifer Rice

I haven’t written in a while, I know. I find that when I’m resisting something, it’s a sign that I need to do some thinking and reevaluation. So that’s exactly what I’ve been doing, and it’s time to start sharing my thoughts.

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Grassroots Innovation

by: Jennifer Rice

Microsoft is the latest company to capitalize on the “customer-made” trend. According to the Mercury News, any game enthusiast can now create video games for the Xbox 360 video console. 

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Innovation and brand extensions

by: Jennifer Rice

The debate continues on whether brands must limit themselves to a single product. In my last post, Roger asks, "Amazon is doing very poorly of late.  To what extent is performance due to brand extension?"

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Focus or Flexibility

by: Jennifer Rice

My last post, Positioning for Extinction, stirred up quite a debate.

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Positioning for Extinction?

by: Jennifer Rice

I just came across Laura Reis' post about why Weber should limit their brand name to charcoal grills (excluding gas) and I just have to disagree.

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