J.C. Penney

Trendy Is as Trendy Does

by: Jonathan Salem Baskin

Apparel retailer marketing is usually pretty nutty, and these businesses are on the bleeding edge of consumer spending trends. So I'm fascinated that J. C. Penney will focus its spring advertising on bargain-priced items from trendy designers like Kimora Lee Simmons and Nicole Miller. 

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JC Penney's Virtual Store: Impressions

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The Temporary Physical Virtual Store

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