Jason Miller

Social Works for B2B, So Get Over Yourself

It’s never going to stop. There are those that still don’t believe that social media is an effective strategy for B2B marketers and probably never will be convinced. And that’s OK. Those of us who do believe in social will keep pushing the boundaries of modern demand generation best practices while others will just continue to cry out in opposition until the last person listening turns out the light.

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10 Essential Reads for the Modern Marketer: New Inspiration & Timeless Classics

As a modern marketer it is vital to stay on top of current trends and brush up on forgotten or underutilized skills. In my last blog post I was asked by several folks what books I am currently reading and what books I recommend to become a better writer. As I mentioned, becoming a better writer starts with the basics, but you also need some inspiration and ideas along the way.

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The Importance of Keeping Your Cool in the World of Social Media Marketing

Written by Jason Miller.

Social media is the Wild West of differing opinions. In a split second you can find yourself receiving a virtual hi-five and then immediately involved in a shootout at the OK corral. This is both the beauty and the beast of social media. It can be a marketer’s best friend or your worst enemy depending on your ability to keep your cool.

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Does Facebook Work for B2B Lead Generation? Hell Yes!

Written by Jason Miller.

To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy.

Facebook boasts the largest user base of any social network and it’s essential that you have a presence here or your business will simply be missing opportunities.

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The Social Sickness – [Infographic]

Guest Post by: Jason Miller

Do you check to see how many likes your Instagram photo has every 5 minutes? Do you remove vowels from words in your Tweets? Have you checked in at your local Starbucks more than anyone else? Your answers to these questions will determine whether or not you have an unhealthy relationship with social media.

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5 Key Takeaways From Content Marketing World 2012

Guest Post by: Jason Miller

I was fortunate enough to be in attendance at this year’s Content Marketing World conference which wrapped last week in Columbus, OH. This is the mecca for content and social media marketing, and on hand were the superstars of the industry from across the country and around the world.

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B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign [Infographic]

by: Jason Miller

It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space. Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.

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5 Takeaways from the AllFacebook Conference

by: Jason Miller

Last week I attended the AllFacebook Conference here in San Francisco. Two gloriously informative days of nothing but thought leaders talking about the latest trends and best practices in the world of Facebook marketing. Incredibly insightful sessions and presentations from the likes of Dennis Yu, Marty Weintraub, Robert Scoble, and Brian Carter just to name a few.

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The God Complex and the Importance of Trial and Error

by: Jason Miller

I recently watched an incredibly inspiring Ted Talk by Tim Harford. Harford is an economics writer who studies complex systems and finds a surprising link among the most successful ones; they are built through trial and error. His talk centers around the idea of a God complex – a refusal to admit the possibility of being wrong regardless of the complexity of the situation – and how trial and error creates better results than a self proclaimed expert.

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5 Content Marketing Lessons from Gene Simmons of KISS

by: Jason Miller

With over 100 million albums sold worldwide, KISS is arguably one of the biggest and most successful bands on the planet. Led by the marketing genius that is Gene Simmons, they continue to reach new audiences while engaging lifelong fans. Gene Simmons may be best known as the fire-breathing, bass playing demon in one of the most influential rock bands in history, but he can also teach us a thing or two about content marketing.

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