On Customer Empathy: A Tale of Two Customer Experiences. Apple Versus HP. HP Is the Gold Standard.
by: Idris Mootee
Continuing on the subject of empathy, Empathy is key in customer service and it’s not something you can embed in a script or redesign process flow to make it happen. Especially in call centers, medical services, technical support, hospitality — places where expectations are high and people feel vulnerable … those are the place we need applied empathy to convey to the customer that they understand them and truly care to help resolve their issues. Not reading from a script.