by: Dick Stroud
Alex Gibson invited me to Dublin to talk to a meeting of The Pudding Club. Not an offer I could refuse. The idea behind this club is that after a long day in the office marketers can socialise – drink a glass or two of wine – have a bite to eat and listen to a speaker talk about a specific area of marketing. No formality, no PowerPoint. Just listen, discuss, socialise, have fun and hopefully learn something new.