Iqbal Mohammed

Is 'The Long Tail' a Misnomer?

by: Iqbal Mohammed

[An excerpt from my recent paper entitled 'The Elongating Tail of Brand Communication: An approach to brand building incorporating Long Tail economics.']

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To Monetise or Not : Lessons from Chess

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The Phoenix Checklist

by: Iqbal Mohammed

Was looking through my notes recently and came across the Phoenix Checklist - a set of questions developed by the CIA to enable their agents and operatives to think about a problem thoroughly. It should come in handy for us planners and strategists.

The problem

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The Future of: Futurism

by: Iqbal Mohammed

In his last column for WIRED magazine, prognosticator Bruce Sterling takes on futurism itself. After tackling the directions the Internet is going to take us - more individualism, less institutionalism, low cost connectivity, ubiquitous creativity, collaboration and a blurring of where reality ends and virtuality begins - Bruce hones in squarely on futurism.

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Footnotes to : the Tyranny of the Big Idea

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What Blogging Does to Planners

by: Iqbal Mohammed

Why do planners blog? Though this question keeps cropping up in various posts all over, this particular post at Diablogue made me sit up and really wonder.

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The Big Shuffle

by: Iqbal Mohammed

Seth Godin worries here about what the inflation of content means for its creators -  in a world where people are happy to let a shuffle algorithm decide what they are going to read/listen/experience next.

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Information Asymmetry Is Dead...

by: Iqbal Mohammed

Not a day passes by without us being reminded that new media - blogs, wikis, podcasting, etc. - have obliterated the information asymmetry that advertising and brands have traditionally exploited. We are told that the new blogosphere-enabled consumer is armed to the teeth with information and that in the new world, brands and its consumers are equal.

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Skatin' On Thin Ice - May 2006

by: Iqbal Mohammed

Do the controversies of the last year put an end to Wikipedia's rapid rise into prominence? Has the open source model of knowledge gathering and dissemniation been dealt a killer blow? Or is it just a passing storm and is Wikipedia going to emerge stronger?

Find out in this column, the second of a continuing series that focuses on the world of the future.

Download Thin_Ice_May_06.pdf

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Unsung Ideas #11

by: Iqbal Mohammed

It's not often that one comes across a application or a new tool that changes the way we have been doing things all our lives. E-mail changed the way people communicated. And 10x10 might just change the way we access and record news.

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