Iqbal Mohammed

Can We Have Interactivity without Spontaneity?

by: Iqbal Mohammed

The video clip below of Clay Shirky speaking about how to humanise brands got quite a bit of play on the blog circuit a while ago. Clay's point that advertising is too focussed on seeming perfect - and therefore is less inviting to interaction and participation - seems to be spot on.

Continue Reading

Thirty Things I Didn't Know about Adland until Last Week

by: Iqbal Mohammed

I just finished reading 'AdLand' - a breezy history of the advertising business written by journalist and author Mark Tungate.

I made a note of some of the interesting things I discovered about the advertising industry through the book - to share it here. Enjoy!

Continue Reading

Quoteplay #6

by: Iqbal Mohammed

"Social media can only be driven by pedalling."

Continue Reading

Free, but Not Free

Continue Reading

The Future of: Wikipedia

Continue Reading

Quoteplay #5

by: Iqbal Mohammed

"No brand will be rich enough to buy back its past."

Continue Reading

Plannersphere Top 20 - October '08

by: Iqbal Mohammed

The top 20 blogs in the plannersphere as of 1st October 2008:

01. Noah Brier

02. Influx Insights

03. adliterate

04. Talent imitates, genius steals

Continue Reading

A Whitepaper Outlining an Ad Pre-Testing Model Based on Prediction Markets

Continue Reading

Quoteplay #4

by: Iqbal Mohammed

"No two people ever buy the same brand."

Continue Reading

Quoteplay #3

by: Iqbal Mohammed

[Every Quoteplay is a provocation and a thought-experiment, a deliberate mutation where I mash-up someone else's words with some of the ideas swirling around in my head.

Continue Reading
Subscribe to RSS - Iqbal Mohammed