iPad

The world is all in a frenzy with the launch of the iPad. Even I could not help but get caught up in the madness. I have been reading a whole host of articles covering the iPad launch, ranging from New York Times tech columnist David Pogue’s schizophrenic review, marketing linchpin Seth Godin’s marketing angle, and blogging actor Stephen Fry’s heart felt “why buy” (loved him in V for Vendetta) and Fastcompany’s “don’t buy” reality check. And these are just a small snap shot of all the articles I’ve been tracking!

I got to play with the iPad at work and here's what I think.

Guest Post by: Maria Pergolino

Recently on LinkedIn the American Marketing Association posted a question about how Apple’s new  iPad can be useful for B2B marketers. There were a lot of negative comments, saying there will be no use or impact. I disagree.   

This news clip about Compuserve's (?) experimental news delivery service from 30 years ago is a lot like the iPad coverage we have all been enjoying over the past month. "Imagine, if you will, sitting down to your morning coffee, turning on your home computer to read the day's newspaper. Well, it's not as far-fetched as it may seem."
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While technology has not been kind to traditional advertisers, next week's launch of Apple's iPad offers an immense opportunity. Big brand names like FedEx and Chase have bought much of the ad inventory for the next few months. I wonder if they're going to make proper use of it.

Unless you have been living under a rock recently, I’m sure you would have heard of the Apple iPad. Pretty much everyone has. So much so that there has been a lot said about this product, both good and bad. Do a search on Google and you get 23 Million plus hits. Crazily enough, some people even claimed that it was hotter than the tablets Moses brought down from Mount Sinai.

Getting ready for the iPod coming to an Apple store near you, iTunes TV show downloads is about to happen. Apple will be offering US TV shows for $1 each, as reported by the Financial Times. This coincides with the scheduled release of the iPad sometime in April in an attempt to pull adoption. TV episodes are normally $1.99 for standard-definition and $2.99 for high-definition through iTunes.