iPad

Apple Executives Have Balls of STEEL!

The world is all in a frenzy with the launch of the iPad. Even I could not help but get caught up in the madness. I have been reading a whole host of articles covering the iPad launch, ranging from New York Times tech columnist David Pogue’s schizophrenic review, marketing linchpin Seth Godin’s marketing angle, and blogging actor Stephen Fry’s heart felt “why buy” (loved him in V for Vendetta) and Fastcompany’s “don’t buy” reality check. And these are just a small snap shot of all the articles I’ve been tracking!

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iPad: The Swiss Army Knife of Media Consumption

I got to play with the iPad at work and here's what I think.

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11 Ways the iPad Can Be Used for B2B Marketing (aka a List of App Store Apps All B2B Marketers Should Be Using)

Guest Post by: Maria Pergolino

Recently on LinkedIn the American Marketing Association posted a question about how Apple’s new  iPad can be useful for B2B marketers. There were a lot of negative comments, saying there will be no use or impact. I disagree.   

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iPad Media Coverage Thirty Years Ago

This news clip about Compuserve's (?) experimental news delivery service from 30 years ago is a lot like the iPad coverage we have all been enjoying over the past month. "Imagine, if you will, sitting down to your morning coffee, turning on your home computer to read the day's newspaper. Well, it's not as far-fetched as it may seem."
-- via

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iPad Ads a Game Changer?

While technology has not been kind to traditional advertisers, next week's launch of Apple's iPad offers an immense opportunity. Big brand names like FedEx and Chase have bought much of the ad inventory for the next few months. I wonder if they're going to make proper use of it.

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iPad a Stroke of Genius or Just a Stroke?

Unless you have been living under a rock recently, I’m sure you would have heard of the Apple iPad. Pretty much everyone has. So much so that there has been a lot said about this product, both good and bad. Do a search on Google and you get 23 Million plus hits. Crazily enough, some people even claimed that it was hotter than the tablets Moses brought down from Mount Sinai.

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How Much Money Are Apple and Amazon Making from Selling the iPad and the Kindle?

Getting ready for the iPod coming to an Apple store near you, iTunes TV show downloads is about to happen. Apple will be offering US TV shows for $1 each, as reported by the Financial Times. This coincides with the scheduled release of the iPad sometime in April in an attempt to pull adoption. TV episodes are normally $1.99 for standard-definition and $2.99 for high-definition through iTunes.

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