intuition

The Divided Brain

"The intuitive mind is a sacred gift and the rational mind is a faithful servant" Albert Einstein

This latest RSA Animate by reknowned psychiatrist Iain McGilchrist (and the accompanying book) is a powerful evocation of how the divergent, contradicting nature of the thinking from the two hemispheres of our brain (and how they interrelate) have shaped, and continue to shape, our world.

Neil Perkin, brain, intuition, reason, art, people

September 15, 2011

Facts or Gut Instincts? What Makes for Better Marketing Decision

(The following is the first in a two-part blog-exchange on brand decision-making. It is written by Joel Rubinson, the President and Founder of Rubinson Partners, Inc., a marketing and research consultancy, and former Chief Research Officer at The ARF. Having met Joel years ago, I find he always inspires and challenges me with his insights and provocative thinking — this post is no exception. My perspective on facts vs. guts will appear on his blog next week — stay tuned.)

Denise Lee Yohn, marketing, intuition, decision making

August 4, 2011

Can We Really Quantify Future Innovation Opportunities? Or Is It Just a False Sense of Predictability?

What a month, from Phoenix to Cincinnati, then New York City, then Monterrey (Mexico) to Moscow and now in London. Meetings after meetings and I don't know where I am. It is like that guy in the movie. I need to have a week sitting down and do some work. Perhaps next week.

Idris Mootee, innovation, intuition, strategy

June 22, 2010

The Invisible Gorilla

Review: The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us, by Christopher Chabris and Daniel Simons

Before reading farther, watch this video if you haven’t already seen it:

Roger Dooley, book review, intuition, brain, books, Malcolm Gladwell, neuroscience

August 19, 2009

Paralysis of Analysis: Overthinking and Bad Decisions

Choking isn’t just for golfers and free-throw shooters. A particular kind of “choking,” thinking about the process of doing something instead of just doing it, can affect us all even when performing such mundane tasks as choosing a good-tasting fruit jam.

Roger Dooley, intuition, decision making, choice

May 26, 2009

Intuition Is Important to Innovation. So You Ask Yourself Are You 'Intuition' Gifted? If Not, Here's a Few Practices to Help You Improve It

by: Idris Mootee

We all understand why intuition is important for innovation, and it is least understood. I was trained to apply intuition but follow up by fact-based analysis to back up the hypothesis. Intuition is generally defined by 1/ immediate apprehension by the mind without reasoning. 2/ immediate apprehension by a sense. 3/ immediate insight that points to the direction of a solution.