interviews

Brand Leadership by Brand Council

“Who should own the brand?” Mitch Joel, digital marketing guru and founder of the agency Twist Image, recently posed this question to me during an interview on his podcast about my book What Great Brands Do (take a listen to the podcast here — it’s one of my favorite interviews). 

Continue Reading

My Tips For Social Media Management In Romania and Elsewhere (5/5)

This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part 5 of 5

Continue Reading

My Tips For Social Media Management In Romania and Elsewhere (4/5)

This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part 4 of 5

What do you think the ratio for the implementation of social media campaign should be in the entire media budget of the company? How was this situation at Orange?

Continue Reading

My Tips For Social Media Management In Romania and Elsewhere (3/5)

This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part 3 of 5

Can you give us 5 tips as to how company can manage a crisis through social media?

Continue Reading

My Tips For Social Media Management In Romania and Elsewhere (2/5)

This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part 2 of 6

Continue Reading

Video: What business learned at Rio+20

My five-day visit to Rio+20 was a nonstop affair, a morning-til-wee-hours parade of meetings, meals, speaking, and more meetings. (Oh, and some drinking and dancing.) Along the way, I caught up with a dozen or so business and NGO executives for some quick, 3-minute video interviews to learn why they attended, what they were learning, and what they saw as the opportunity for business coming out of Rio+20.

Continue Reading

When The Boss Has A Crazy Idea, It’s Time To Start Testing – An Interview with a Chief Data Officer

by: Josh Aberant

Many marketers have been in a situation where their boss comes up with a crazy idea they would like to have implemented.  Staying focused on initiatives that work often requires pushing back on the idea, but the problem is that staying employed often requires entertaining the idea. This results in a conundrum for marketers.

Continue Reading

Five SMARK Questions for Stefan Kolle

In the build-up to his presentation at the Marketing 360 conference in Bucharest, SMARK - Romania’s leading community for marketing professionals - interviewed my colleague and business partner Stefan Kolle on the topics of NPS, customer experience and advocacy.

As the interview contains some interesting points which you might not be able to pick up from the Romanian edition, we thought we’d reprint the Q&A with the journalist:

Continue Reading
Subscribe to RSS - interviews