Forresters’ Diane Clarkson on Social Customer Service
After hearing Forrester analyst Diane Clarkson talk on “Customer Service Is the New Social Marketing” at eTail last month, I just had to ask her to share her insights here.
Diane’s work at Forrester focuses on online customer service and she’s become convinced ”social media and customer service are no longer flirting — they are getting serious.” Take a listen to this interview to hear Diane: