interview

Innovation in Publishing: A Short Interview with Jan Van Mol

A number of people these days are exploring new ways of publishing. Seth Godin has launched his Domino Project, Ted is doing Ted Books, and some time ago Alexander Osterwalder had some great ideas on Business Model Generation.

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Tips for Creating Conversion – An Interview with Tim Ash

Guest Post by: Katie Byrnes

Marketo had the chance to interview landing page optimization expert and conversion king, Tim Ash of SiteTuners.com. He wrote the book on landing page optimization, literally! Read the summary below or view the video to learn some of the top tips for creating conversion.

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Elaborating on Agile Learning

I resist requests to pin down Agile Learning with a tight definition. I see it as a family of approaches, and when you've seen a few of these approaches perhaps you start to detect the family resemblances, and spot more distant relatives. Sure, the approaches share some things in common. The main thing, I think, is that they offer a response to the unprecedented circumstances we find ourselves in now, characterised by enormous richness of learning resources and tools, combined with harsh austerity in financial (and thus human) resources. I also happen to think that a degree of self-organising by learners is a promising path to take.

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Sheryl Adkins Green on Global Brand-building

Sheryl Adkins Green, Global Vice President of Brand Development for the iconic cosmetics brand Mary Kay Inc., is my guest for today’s interview.

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Making Sense of the Chaos: Social CRM with Bill Odell

Guest Post by: Maria Pergolino

This next B2B Marketing Thought Leader Interview is with Bill Odell, vice president of marketing at Helpstream, a Social CRM solutions company. Bill is responsible for the company’s overall marketing and go-to-market strategies and oversees all product marketing, partner marketing and corporate marketing activities. Bill has 20 years of experience leading marketing for several innovative, category creating technology companies, including Sun Microsystems, Cisco, Compression Labs – the developer of DirectTV – and Interlace Systems.

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Sales and Marketing Alignment to Drive Success with Carlos Vidal

Guest Post by: Maria Pergolino

As part of our ongoing B2B sales and marketing thought leadership interviews, I spoke with Carlos Vidal, Principal at Sales Benchmark Index (SBI). SBI is a strategic advisory firm that helps executives understand how well their sales forces are performing relative to peer group and World-Class levels. SBI is differentiated through the use of empirical data -- a repository of over 11,200 companies, across 19 industries, 11 years of history and over 315 sales metrics.

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Six Questions About Six Pixels of Separation

Mitch Joel shouldn't need an introduction, but in the event that you haven't heard of him, he founded a successful Canadian based agency called Twist Image, is a well known participant at the intersection of business, social media and marketing and speaks on these topics often. When Mitch reached out to me, I promised no softballs, and his thoughtful replies make a great case for why you might want to investigate his new book, Six Pixels of Separation.

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Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads

Our latest interview is with Mike Damphousse. Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generationknowledge with others. His success with Green Leads and previously as CMO of two software companies combine with his thought leadership in social media lends to some great insight in this B2B Marketing thought leader interview.

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Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success

Guest Post by: Maria Pergolino

The next interview in the B2B Marketing Thought Leader interview series is with David Taber. David is the author of the new Prentice-Hall book, "Salesforce.com Secrets of Success," which covers the people, policy, and process issues surrounding effective CRM solutions.

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B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ, the leading e-marketplace for maritime shipping (and also a Marketo customer). Over the last two years, John has revolutionized the company's marketing strategy using Marketo Lead Management, introducing social media engagement, and leveraging the best practices he garnered over two decades of marketing at communications and high technology companies such as Cramer Systems (acquired by Amdocs), Microsoft, Oracle, SAP and Ariba. You can follow John on Twitter @jwatton.

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