interview

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March 22, 2012

Professor Peter Fader on Customer Centricity

Get ready for interview guest to challenge everything you thought you knew about customer centricity! Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania, and the author of the book, Customer Centricity.

 

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Denise Lee Yohn, customer centricity, interview, brand equity
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February 8, 2012

The Woodward Report Interview on Retail

I did this interview last year in Denmark while I was there for NEXT and thought that I would share it. We covered a lot of ground, including retail trends; what's working in retail and what the future of retail might be. Probably the first time I spoke about the role of history and legacy in creating retail experiences, something I still continue to formulate. Have a watch and let me know what you think.

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retail, David Polinchock, interview, retail experiences
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January 25, 2012

Vickie Achee on the Grand Retail Eperiment at Patagonia

Today’s interview takes a peek behind the curtain at an extraordinary company, Patagonia. 
Patagonia is known worldwide as an outdoor clothing and gear brand, but I wanted to better understand the company’s retail strategy. Who better to ask than the head of marketing for the North America Retail Division at Patagonia, Vickie Achee.
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Denise Lee Yohn, retail, interview
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November 2, 2011

Martin Lindstrom on Marketers’ Manipulation

Renown brand author, speaker, and advisor Martin Lindstrom joins me today to talk about the ways marketers manipulate customers and what we should do about it.

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Denise Lee Yohn, Martin Lindstrom, books, marketing, interview, manipulation
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September 21, 2011

Sam Rosen on the Future of Media

* What are some of the different views of the value, role, and best approaches to paid, owned, and earned media?

* Why are conversation and storytelling so important in today’s media?

* How can companies use content to make people’s lives better?

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Denise Lee Yohn, interview, marketing, media, future
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August 30, 2011

Marti Barletta on Marketing to Primetime Women

Today we get to hear from Marti Barletta, the foremost authority on marketing to women. Marti is the author of the groundbreaking books, Marketing to Women: How to Increase Your Share of the World’s Largest Market, and more recently, PrimeTime Women™: How to Win the Hearts, Minds, and Business of Boomer Big Spenders.

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Denise Lee Yohn, women, gender, interview
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June 15, 2011

David Aaker on Brand Relevance

David Aaker, author, brand guru, Vice Chairman of the brand consulting firm Prophet, and professor emeritus at Berkeley’s business school, joins me for a provocative interview on the state of brands today.
 
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Denise Lee Yohn, branding, David Aaker, interview, brands
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May 29, 2011

A Rare Interview with the Master of Good Design, Dieter Rams

I’m a big fan of Dieter Rams, so much so that I have even dedicated an entire article here at Design Sojourn to his design philosophy. Therefore, I was quite excited to watch this rare interview of everyone’s favorite Design Meister by Fast Co Design.

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Design Translator, interview, design, Dieter Rams
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May 29, 2011

A Rare Interview with the Master of Good Design, Dieter Rams

I’m a big fan of Dieter Rams, so much so that I have even dedicated an entire article here at Design Sojourn to his design philosophy. Therefore, I was quite excited to watch this rare interview of everyone’s favorite Design Meister by Fast Co Design.

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Design Translator, interview, design, Dieter Rams
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May 23, 2011

Robin Raskin on Living in Digital Times

Today we get the opportunity to hear from someone who has spent the past 30 years exploring what it means to be living in digital times.

Robin Raskin is an author, editor, magazine publisher, blogger, TV and radio personality, consultant, and most notably producer of the Living in Digital Times summits and exhibits at CES. 

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Denise Lee Yohn, digital living, interview, technology
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