Internet

Is 'The Long Tail' a Misnomer?

by: Iqbal Mohammed

[An excerpt from my recent paper entitled 'The Elongating Tail of Brand Communication: An approach to brand building incorporating Long Tail economics.']

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The Future of: Futurism

by: Iqbal Mohammed

In his last column for WIRED magazine, prognosticator Bruce Sterling takes on futurism itself. After tackling the directions the Internet is going to take us - more individualism, less institutionalism, low cost connectivity, ubiquitous creativity, collaboration and a blurring of where reality ends and virtuality begins - Bruce hones in squarely on futurism.

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I want My Olympics 2.0-style

by: danah boyd

Last night, I went to bed watching girls' gymnastics. I found myself very irritated. There were 24 girls in the finals, but NBC focused only on those that they thought would medal. The result is that there was tremendous downtime that the announcers filled with speculation, gossip, and historical reminiscing. I was quite irritated because what I wanted was to see more gymnastics. Anyone who is at the Olympics has to be fascinating to watch - why only focus on those who are likely to medal?

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The 3D Metaverse is Only about Sex!

by: Gary Hayes

…or so it seems by the constant line of broadcasters (ABC, SBS, CBC, C4 and endless news reports) who deliver so called ‘insights’ into the growing phenomenon of Social Virtual Worlds. The new BBC doco aired a couple of nights ago (YouTube segments embedded below) brought to mind reasons why traditional media companies may want to negatively ‘colour’ people’s views about the metaverse - but I see a more positive spin.

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Alternate Media Distribution Games - 03 Milia 2007 Vignettes

by: Gary Hayes

A great 3rd day at Milia and a much broader spectrum of issues discussed around the many Milia halls. It started with the world’s most advanced broadband nation with Dr. Hyun-Oh Yoo giving us a rare insight into the worlds most culturally integrated social network – Cyworld in South Korea.

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The Impact of the Internet on Customer Behaviour

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Content Creation Generation

by: Gary Hayes

Pew Internet & American Life Project have just published (2 Nov) a really interesting research paper called "Teen Content Creators and Consumers" with some great stats for those of us involved in grappling with the trends of user generated content amongst other things.

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Internet: Twice as Influential as TV; Eight Times as Print Media

by: Matt Rhodes

A new study, tracking and measuring the impact of the internet on consumer behaviour across three European countries (UK, France and Germany), suggests that the internet is twice as influential as television and eight times as influential as print media. These findings come from the Digital Influence Index study from PR firm Fleishman-Hillard and research firm Harris Interactive.

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The Exemplary Labrador Records

by: Nancy Baym

Absolut Noise has an interesting interview with Johan Andergård who works behind the scenes at Sweden’s Labrador Records, and is a musician in several Swedish indie bands including The Acid House King, The Legends, and (my favorite of the three) Club 8.

I was particularly interested in this excerpt:

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Phones and Internet advertising

by: Dick Stroud

Two things caught my eye this morning in the deluge of over-night e-mails.

The value of internet advertising in the UK will overtake that of TV adverts by 2009, says the Internet Advertising Bureau (IAB).

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