Internet policy

PR Disasters Lurk in Web 2.0 Chicanery

by: Roger Dooley

The good news is that companies, even big ones, are waking up to the power of online communities, and that they are taking steps like starting their own communities for discussion, ratings, reviews, and social networking as well as participating at other sites. The bad news is that sometimes they get carried away.

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Anonymous Edits To Wikipedia Revealed Through Wikiscanner

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Is Your Brand 'BlogSafe' ?

by: Alain Thys

What would you do if someone (say a known blogger) picks up your advertising campaign because he thinks you've done a good job, puts it on YouTube and spreads your message to his audience ? Would you send him a box of chocolates or a letter from your lawyers ?

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