One of the post-speech questions I’m often asked is whether employing my neuromarketing strategies is “manipulative” and/or unethical. This weekend’s Dilbert strip by Scott Adams highlights the divide between manipulation and customer focus:
Apple, John Lewis, Amazon: Masters of the Customer Experience?
Holidays are over and three organisations stand out for me: Apple, John Lewis, and Amazon. Why? It occurs to me that the people in these organisations get customers as human beings, are clear about the kind of customer experience they are up for delivering, AND have put in place a system for delivering this kind of customer experience.
A fertilizer plant blows up, killing at least 14 people who were unaware, along with regulators, that the facility stored vast quantities of explosive material. A fast-food chicken chain invites everyone to take impromptu walkthrough tours of any of its outlet kitchens. These two recent events illustrate the extremes of corporate transparency (both companies are privately-held), and why it needs to be central to our conception of corporate reputation.
This post continues and completes the conversation on what it takes to be a leader (and for leadership to show up) from an ontological perspective as put forward and taught by Werner Erhard et al. There are three foundational strands to this model: ‘integrity’, ‘authenticity’, and ‘being committed to something bigger than oneself’.
German web site Pundo3000.com has done a case study of 100 product and package shots of packaged food and compared it to the reality of what is inside the package. Great stuff, we need a US version of this because even the product shot of herring bits in sauce looked nasty