intangibles

Nothing Never Cost So Much

by: Jonathan Salem Baskin

United Airlines charged itself $2.2+ billion for nothing last week, prompting a 13% drop in its stock price to a 52-week low.

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Branding Is Creation Science

by: Jonathan Salem Baskin

Branding giant Interbrand announced its "2008 Best Global Brands" last Friday, and reminded us that its methodology, not to mention the relevance and utility of its prognostications, amounts to little more than the Creation Science of the business world.

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The Future State of a Product's Existence?

by: Design Translator

“There is a design revolution, but nobody really knows what it is” ~ Karim Rashid

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Rethinking Fashion Design

by: Design Translator

Finally some fashion design with meaning. However it strangely comes from a non-fashion designer. It’s about time that fashion design started to get a little more “serious” rather than seasonal. Hmm…read on.

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Advanced Brand Strategy Masterclass Week 3 - Luxury Brand Marketing

by: Idris Mootee

Since
we have great momentum on the debate on this subject, this is the
perfect time to introduce next week's module - Managing Luxury Brand.
The topic of "Brand Meaning"

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Customer Experience Innovation

by: Idris Mootee

There is no question about the value of creating engaging consumers is key to brands that wish to thrive in the "experience economy". There's yet to have any common definition to what extent CX Innovation goes beyond digital interface design and expanding its boundaries to "experiential marketing" or opening up new competitive space in "service design".

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Maeda Talks Design With Wired

by: C. Sven Johnson

Nice interview with John Maeda over on Wired (Link). I particularly liked this exchange because he’s saying the same thing I’ve been saying elsewhere:

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Energy Management and Shareholder Value

by: Joel Makower

In the wake of growing concern in the corporate set about energy prices, climate change, and shareholder activism, my GreenBiz.com team this week will publish a timely briefing paper: Energy Management and Shareholder Value.

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