insights

My Tips For Social Media Management In Romania and Elsewhere (3/5)

This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part 3 of 5

Can you give us 5 tips as to how company can manage a crisis through social media?

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Small, Frequent, Fine-Grained Interactions

I really liked this post by Graham Oakes over on the Econsultancy blog describing the challenge organisations face in adapting to the 'small, frequent, fine-grained' patterns of interaction that characterise mobile. He talks about how they erode organisational boundaries ("each one chips away at the edge, breaking up the clean line that many organisations like to place between themselves and their external environment") by breaking transactional boundaries and cycles and bringing an informality to interactions.

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My Tips For Social Media Management In Romania and Elsewhere (2/5)

This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part 2 of 6

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PR is the Tail of a Crisis Dog

I read earlier this week that chicken foods giant Tyson had hired a PR firm (Fleishman-Hillard) to be its “agency of record” for crisis communication and corporate reputation. The article said it was uncommon to retain crisis help on an ongoing basis.

It’s also a misplaced focus of Tyson’s attention.

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Customer Insight & Analytics Exchange: Highlights From The First Day

Today I wish to share with you the key points that I took away from my participation in Day One of the Customer Insight & Analytics Exchange conference taking place in London.

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Customer Insight & Analytics Exchange: Highlights From The First Day

Today I wish to share with you the key points that I took away from my participation in Day One of the Customer Insight & Analytics Exchange conference taking place in London.

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Confessions of an Intrapreneur

 

Several weeks ago I wrote an article for Forbes titled "Move Over Entrepreneurs, Here Come the Intraprenuers". The above video shot by Bryan Elliott as part of his "Behind the Brand" interview series was actually the catalyst for that piece. Here's a few things I cover in the video:

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5 Takeaways from the AllFacebook Conference

by: Jason Miller

Last week I attended the AllFacebook Conference here in San Francisco. Two gloriously informative days of nothing but thought leaders talking about the latest trends and best practices in the world of Facebook marketing. Incredibly insightful sessions and presentations from the likes of Dennis Yu, Marty Weintraub, Robert Scoble, and Brian Carter just to name a few.

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SAP: Convincing the CFO That B2B Social Media Can Be a Benefit

Last week I had the chance to bump into Sarah Goodall from SAP; I was very pleased to see her at the usefulsocialmedia conference in London one year after being acquainted with her at a marketing conference in London. Sarah is one of our best social media practitioners in the B2B world and I was lucky enough to sneak out of the B2C session and switch rooms to listen to her. Her presentation was about how to convince your CFO about the benefit of social media. Not an easy task, but Sarah knows how to circumvent the issue; here is how:

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An Easy Way to Make Your Prices Seem Lower

Does the way you write a price make it seem higher or lower? Of course! We already know that including a currency symbol can have a negative effect – that’s why you see some restaurants pricing a steak at “29″ instead of “$29″ (see Neuro-Menus and Restaurant Psychology). But new research shows that punctuation and decimals can make a difference in how people perceive prices.

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