“A movement starts because of the social habits of friendship and the strong ties between close acquaintances. It grows because of the habits of a community, and the weak ties that hold neighbourhoods and clans together. And it endures because a movement’s leader gives participants new habits that create a fresh sense of identity and a feeling of ownership” Charles Duhigg
When can a Mountain Dew make you smarter than a glass of a nice Pinot Noir? Well, beyond the short-term cognitive boost from the caffeine-rich soft drink, being seen holding a glass of wine can reduce your intelligence – not in real terms, but in the eyes of others. As I posted on Forbes.com the other day in Proof: Alcohol Makes You (Look) Dumb, even a stone-cold sober person holding a glass of wine suffers an apparent IQ drop.
For all the talk over the past few years about consumers no longer believing what brands tell them, the shift in content and control away from marketers, and the prevailing power of social interaction as the mechanism for disseminating and using information…isn’t it odd that the only way social technology platforms think they can reliably make money is through advertising?
In this post I wish to respond to the assertions made by Sampson Lee in Customer-Centricity Is Not The Solution; Its The Problem. If I understand it Sampson is asserting that pursuing the path of customer-centricity is the road to ruin and his logic is as follows: