insights

7 Influential Insights

Check out a few quotables about influence — from the National Speakers Association Conference INFLUENCE 2015. Featuring Chef Jeff HendersonVerne HarnishJenn Lim of Delivering Happiness & more.

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How Memes Spread

“A movement starts because of the social habits of friendship and the strong ties between close acquaintances. It grows because of the habits of a community, and the weak ties that hold neighbourhoods and clans together. And it endures because a movement’s leader gives participants new habits that create a fresh sense of identity and a feeling of ownership” Charles Duhigg

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CX is a lot more than social media

Oracle has produced a report called  - Global Insights on Succeeding in the Customer Experience Era. It is free, but you will have to register to get it here.

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Your Brain Looks Like a Mondrian Grid Painting

We tend to think of the brain as a giant lump of gray matter, as a marvelously complex structure that controls consciousness and intelligence. But what if the human brain is just a giant 3D grid, with neurons hooked together in an orderly structure of repeating parallel and perpendicular lines?

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Can Mountain Dew Make You Smarter than Pinot Noir?

When can a Mountain Dew make you smarter than a glass of a nice Pinot Noir? Well, beyond the short-term cognitive boost from the caffeine-rich soft drink, being seen holding a glass of wine can reduce your intelligence – not in real terms, but in the eyes of others. As I posted on Forbes.com the other day in Proof: Alcohol Makes You (Look) Dumb, even a stone-cold sober person holding a glass of wine suffers an apparent IQ drop.

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The Post-Advertising Future

For all the talk over the past few years about consumers no longer believing what brands tell them, the shift in content and control away from marketers, and the prevailing power of social interaction as the mechanism for disseminating and using information…isn’t it odd that the only way social technology platforms think they can reliably make money is through advertising?

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My Tips For Social Media Management In Romania and Elsewhere (5/5)

This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part 5 of 5

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Is Customer-Centricity Going to Lead You to Ruin?

In this post I wish to respond to the assertions made by Sampson Lee in Customer-Centricity Is Not The Solution; Its The Problem. If I understand it Sampson is asserting that pursuing the path of customer-centricity is the road to ruin and his logic is as follows:

 

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The Social Media Revolution Betrayed

After years of hearing about the Social Media Revolution, many of the rebellious, counter-culture figures are starting to disappear to the sidelines as the big money Wall Street investors and traditional media guys take over. The companies that we thought were going to completely topple traditional media are starting to look a lot like the companies they once scorned as they embrace new strategies that emphasize the value of the almighty advertising dollar.

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My Tips For Social Media Management In Romania and Elsewhere (4/5)

This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part 4 of 5

What do you think the ratio for the implementation of social media campaign should be in the entire media budget of the company? How was this situation at Orange?

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