We are in the midst of a radical revolution. While, some call it the digital revolution it’s much bigger than that. For sure, digital technology is at the foundation of this revolution but it is only the catalyst to the change. Fundamentally, economic value is created from economic inefficiencies. If you were a farmer and owned fertile land it was more economically efficient for you to grow crops than for someone else that lives on a rocky hill. Hence, people buy vegetables from you rather than grow vegetables themselves.