innovation

The World as We Knew it is Over. Now What?

We are in the midst of a radical revolution. While, some call it the digital revolution it’s much bigger than that. For sure, digital technology is at the foundation of this revolution but it is only the catalyst to the change. Fundamentally, economic value is created from economic inefficiencies. If you were a farmer and owned fertile land it was more economically efficient for you to grow crops than for someone else that lives on a rocky hill. Hence, people buy vegetables from you rather than grow vegetables themselves.

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A Summer Reading List for Innovators

If ideas are the currency of the future, then books are still the best way to trade these ideas with others. To celebrate the 600th blog post of Endless Innovation, I've put together a summer reading list of ten books for innovators. These books feature some of the big ideas that are winning in the marketplace of ideas. While not all of them deal directly with technological innovation, all of them approach innovation from a unique perspective - whether it's neuroscience or science fiction or Darwinian evolution.

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Is the World Ready for a Radical, Low-Cost Housing Boom?

The next housing boom will be far more radical than the last housing boom. Instead of moving middle-class families into McMansions they can’t possibly afford, this next housing boom will be radical because it will take low-income families from developing markets and move them into affordable, modular housing at a price point close to $2,000 per home.

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Would You Hire Your Customers?

Continuing down the path I've been on lately about employees and their importance to the customer experience and to the success of the business, today's post is about hiring the right people. I'm talking about hiring specific people... your customers!

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When The Boss Has A Crazy Idea, It’s Time To Start Testing – An Interview with a Chief Data Officer

by: Josh Aberant

Many marketers have been in a situation where their boss comes up with a crazy idea they would like to have implemented.  Staying focused on initiatives that work often requires pushing back on the idea, but the problem is that staying employed often requires entertaining the idea. This results in a conundrum for marketers.

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The Five Rules Of Business Reinvention: What You Can Learn From Burberry?

The word ‘Reinvention” is a beautiful word. It links people to a path of hope, dreams and possibilities. It is a point when people or organizations are ready to claim and design a new defining moment that will cause a major transformation in their lives and in their organizations.  It takes commitment, reflection and action and in the process removing distractions, making peace with realities and sometimes completely letting go of the past.

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Distributed And Destination Thinking

When I talk to clients about getting into a 'digital mindset' I often end up talking about the differences between distributed and destination thinking. Destination thinking is the kind of media approaches that have been with us for many years. We create content, attract (or 'drive') users to that content in order to keep them there for as long as possible, serve advertising at them, or make money from them in some other way.

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Tell Me Something That Matters To Me

The future of social communication is mobile, at least if you believe the latest round of evangelism coming from the technopunditry. I actually buy it, mostly, and I think the idea of being immersed in a web of background, insight and opinion at any given moment is kinda cool in a cyberpunk consensual hallucination sort of way.

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The Rise Of Product Management

The function and role of Product Management is increasingly becoming a really pivotal one in many digitally facing organisations. Having been aware of it's increasing popularity amongst media owner organisations, the growing importance of Product Management into a much broader spectrum of businesses and sectors became clear when I was researching organisational structures and resourcing for Digital Marketing on behalf of the smart folk at Econsultancy late last year. From the subsequent project on The Progression Of Agency Value that I also did for Econsultancy earlier this year, it's clear that there is also some fascinating take-outs here for agencies.

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Five Critical Questions About Organization Culture That People Avoid Asking

There is a piece on HBR Blog on the topic of organization culture “Culture Takes Over When the CEO Leaves the Room” by Frances Frei and Anne Morriss (both HBS professors). It is a good piece worth reading and here's an summary of their ideas:

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