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how to turn your large organisation into a web 2.0 wizard in 15 steps

by: Yann Gourvennec

Web 2.0 descriptionintroduction

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Nokia and Vodafone: Mobile Knowledge for Social Change

by: Dominic Basulto

One result of the popularity of Wikinomics has been the number of collaborative wikis that have been launched by organizations and corporations in order to share ideas around the world.

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Knowledge Access As a Public Good

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The YouTube Approach to Lead Nurturing

by: Jon Miller

Content is critical for lead nurturing. Whether it is a case study, new research on some aspect of your industry, a how-to guide, or a whitepaper, content is what makes your lead nurturing programs work – and lead nurturing is what helps marketing drive more revenue to sales.

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Instant expert, in just seven steps

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Web 2.0 helps sales & product insight flow and grow

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8 Ways The Internet Changed Software Marketing

by: Jon Miller

A key theme of this B-to-B marketing blog is that the internet has completely transformed best-practices in technology marketing. In the past seven years, perhaps no company has done more to establish the new best practices than Salesforce.com. By unshackling themselves from the constraints of traditional B2B marketing and sales models, Salesforce.com has emerged as the dominant player in their market.

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The End of Knowledge Hoarding

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Green Consumer Behavior– Part I: Information Paradox

by: David Wigder

Understanding consumer behavior is critical for any marketer, and is especially important in regard to environmental products and services. 

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Wikis versus blogs as cultural commentary

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