Tapping the Emerging Celebrity Power of Online Influentials

by: David Wigder

Today, online influentials are emerging as "celebrities" of sort, based not only on their domain knowledge but on their ability to attract and engage audiences online.

Marketing Green contends that this celebrity status is likely to increase with time: as content continues to proliferate, consumers will look to those they know and trust to help them cut through the cutter.

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After The Click

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Office Influentials

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