influencers

September saw the launch of our report into how online engagement can drive action offline published by vInspired, the UK’s leading youth volunteering charity. The research worked with young people across the UK to understand the role that digital technologies play in their lives and how best to use engage them online to inspire them to take action offline.

Guest Post by: John Fell

Peoplebrowsr’s Kred, a social influence and analytics service, today announced the launch of KredStory which is “a new way of seeing social influence that is different than anything we – or any social analytics company – have ever done before”. The good news is that this is an attempt to move away from a score automatically assigned to you.

Joanne Jacobs was presenting today at Lincuplive, a great social media conference put together by our friends Celia, Glenn and Tim and today was a very special day. It was Joanne’s last UK appearance as she is returning to Australia and will be leading the WOMM company 1000 heads down under. Her pitch was about trust and influence and she took the opportunity of this last UK presentation for reinstating quite a few important facts.

Recently I had the privilage of hosting a stimulating panel at Pivot 2011 with Joe Fernandez, founder of Klout, Larry Levy, co-founder of Appinions and Elisa Camahort, co-founder of BlogHer. The idea of digital influence or how influence works within the social-digital space is on the mind of not only marketers, but policy makers and anyone in the business of communications and or influencing stakeholders to achieve desirable outcomes.

Guest Post by: Hamid Sirhan

I’m sure by now you’ve all seen plenty of memes and read various different articles, tweets and blog posts about actor Charlie Sheen. But do you know what he did for work experience website internships.com?

Guest Post by: Jo Stratmann

When it comes to FMCG brands, social media mostly consists of having some kind of Facebook or a Twitter presence to raise brand awareness and spread word-of-mouth.

Guest Post by: Jo Stratmann

Our recently launched social media influencers report tests how effective nine of the leading social media monitoring tools  are at identifying influencers.

Following on from the success of our social media monitoring tools review earlier this year, we’ve been testing  nine of the leading social media monitoring tools in order to assess how effective they are at identifying influencers.

Guest Post by: Jo Stratmann

With the launch of our social media influencers report this Friday 3rd December, we thought it would be useful to think more about how to engage with influencers online.

While Social media monitoring tools are invaluable for helping with buzz tracking and for finding influencers, it’s important to take into  account the importance of human analysis. The results are not just about the quantitative metrics; it’s more nuanced than that and you need someone who can understand and interpret the data according to the needs of your business.