Jonathan Ive on Apple's Industrial Design Strategy

by: Design Translator

Claire Beale is one of the lucky few that has been granted a rare interview with Jonathan Ive, who, unless you have been under a rock in the past decade, is Apple’s senior vice-president of Industrial Design. You know, that guy responsible for the iMacs, iPods, and iPhones etc?

Here it is with all the good parts and non design bits snipped off. The Bold bits are mine.

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