Are You Digitally Engaged? – 100 Point Test

Here are the 10 categories and 100 point audit of your digital engagement effort, how will you fare ...

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Bright Lights Project - Bundle Offers

Chances are you've come across a bundled services offer from your friendly neighborhood phone or cable companies lately. It's actually the primary slant of their marketing strategies, so you really can't avoid them. The pitch is simple: buy more of the things we sell and you'll get a better up-front discount.

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Starbucks Loyalty Fail

Starbucks knows a thing or two about loyalty. I’m a Gold Card member, and enjoy the free refills as well as the periodic free drinks I accrue by using it. (Green Card members get the refill benefit, but not the free beverage after every 15 purchases. In addition, Gold Card members get a personalized card in that color and, theoretically, are addressed by name by the baristas.)

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Ownership, the Secret Ingredient

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The Psychology of Entrepreneurial Misjudgement

by: Scott Goodson

Marc Andreessen has written a very inspiring and thoughtful piece about managing an entrepreneurial elite company entitled the Psychology of Entrepreneurial Misjudgement. It's well worth a read here.

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