Improv Everywhere

Improv Everywhere Mission: Best Buy

by: David Polinchock

So, what happens when the consumer turns your store into their stage? How do you react? Do you call the police, like Best Buy did? Do you enjoy it? Do you take pride in the fact that they picked your location? Do you tell your staff to play with them?

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Operation Best Buy

by: Sebastian Campion

Improv Everywhere is a group of agents (pranksters) based in NYC who organize missions (happenings) in public space. Their intent is to bring excitement to otherwise unexciting locales and give strangers a story they can tell for the rest of their lives.

One of the group's latest missions took place in a Best Buy store and was carried out by more than 80 agents.

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